Canada's community foundations have launched a nationwide talent search for local champions, both English and French speaking, to star in the movement's first national advertising campaign.
"Community foundation staff and volunteers are passionate advocates for their communities," said Ian Bird, president and CEO of Community Foundations of Canada in a news release. "There is no one better suited to communicate what our communities mean to us. We're looking for people who love their community and the spotlight to come forward and be part of our campaign."
For more than 90 years, community foundations have been supporting communities large and small, from coast to coast. Together, Canada's 191 community foundations hold more than $3.5 billion in assets, serve more than 80 per cent of the nation's population and play a crucial role in how people give back to their communities. Now, we're ready to tell that story and you can help! To find the star for the TV and radio campaigns, Community Foundations of Canada will be inviting participants to post their auditions on YouTube until July 31. Individuals must be 18 years or older, amateur actors, and involved with their community or local community foundation.
"We'll be looking for people to narrate our commercial, who embody the spirit of their community, as well as the campaign's tagline: 'Your Community Makes You. You Make Your Community'," added Ted Nation, president of Yield Branding, the award-winning agency producing the campaign.
Talent search winners will be flown to Toronto, with all accommodation and transport paid, to feature in the production of television and radio spots and perform a spoken word anthem about community.
To audition or for talent search instructions, see www.communityfoundations.ca/talentsearch.
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