Dallas McCready is stepping into the role of President and CEO of the Atlantic Lottery Corporation (ALC). McCready will be succeeding Patrick Daigle, who spent nearly three decades with the company, including his four-year tenure as CEO since 2021. Daigle’s long-standing experience and leadership have shaped ALC, and McCready is prepared to build on that foundation as he takes the helm.
McCready’s selection comes after an extensive recruitment process involving a committee formed by the board, in collaboration with Royer Thompson, an executive search firm based in Halifax, Nova Scotia. The search extended internationally, drawing interest from over 120 candidates before the board settled on McCready, a decision that highlights the depth of leadership talent within the company.
Before stepping into this role, McCready served as ALC’s chief strategy officer, a position he took on in 2022. With more than 20 years of experience in both the gaming industry and the public sector, he also spent time as a Deputy Minister in the Government of New Brunswick, bringing valuable public administration expertise to his industry background. During his tenure as chief strategy officer, McCready played a central role in crafting ALC’s latest five-year strategic plan, an effort that shaped the company’s approach to evolving market conditions and regulatory landscapes. He was instrumental in fostering collaboration across departments and strengthening ALC’s data-driven decision-making process, ensuring the company remains agile in an evolving industry.
As the gaming landscape evolves, digital platforms have become a focal point for growth, particularly in the online casino sector. ALC has been expanding its online gaming presence through alc.ca, offering players a more convenient way to access casino-style games, lotteries and other interactive experiences. This trend aligns with the industry-wide movement, where online casinos are attracting more attention from players seeking engaging and accessible gaming experiences.
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To support this expansion of online casino offerings throughout the industry, ALC has prioritized investments in digital infrastructure, improving platform security, user experience and responsible gaming tools. These efforts ensure that players have a seamless and safe environment while reinforcing ALC’s commitment to ethical gaming practices. As online gaming continues to grow, McCready’s leadership will be essential in navigating this evolving space while maintaining ALC’s strong financial contributions to Atlantic Canada.
ALC’s board of directors emphasize that McCready’s industry knowledge and leadership capabilities make him a strong fit for the position. His familiarity with the organization and its strategic goals, coupled with his expertise in gaming and governance, positions him as the right choice to steer ALC through an increasingly competitive landscape. The board noted that promoting from within demonstrates the strength of the company’s leadership team.
McCready will oversee an organization consistently delivering strong financial results for the four Atlantic provinces. According to the latest annual report for the 2023-24 fiscal year, ALC generated CAD 487 million in revenue for New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland and Labrador. Of this total, CAD 256.5 million came from the Destination line of business, which includes video lottery terminals, while CAD 230.5 million was generated through Retail and iLottery operations.
One area of notable growth for ALC has been its iLottery segment, which saw a 17 percent increase in gross gaming revenue over the past fiscal year. This rise highlights the growing demand for digital lottery options, as more players seek convenient ways to participate online. There is a shift happening across the industry as digital options continue to attract more attention.
ALC has also invested in enhancing its digital infrastructure to improve user experience and security, ensuring continued trust from players and stakeholders.
The Atlantic Lottery Corporation has long established itself as a major player in the gaming sector, often outperforming expectations despite the relatively small size of its market. With competition growing, ALC continues to focus on responsible gaming while driving innovation and expanding its offerings. The organization’s commitment to balancing profitability with ethical gaming practices remains a priority, ensuring that revenue generation does not come at the cost of player well-being.
McCready takes on his new responsibilities at a time when the gaming industry is experiencing rapid change. With advancements in digital platforms, regulatory shifts and evolving player preferences, ALC faces both challenges and opportunities. His leadership will be instrumental in navigating these factors while maintaining the organization’s role as a key revenue generator for the region. With a solid foundation and clear focus, McCready is set to lead ALC forward, using his strategic expertise and public-private sector experience to navigate industry shifts.
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