This week the Sunshine Coast joined the Canadian Cancer Society's first national daffodil campaign.
"The fact is two in five Canadians will be diagnosed with cancer in their lifetime and one in four will die," said Brad Beattie, regional director for the Canadian Cancer Society Greater Vancouver Region in a news release. "We have all been touched by cancer. That is why we are asking British Columbians to join our fight."
The Society is creating a movement across Canada by asking citizens to join the fight against cancer and show support to those affected by cancer by wearing a daffodil pin throughout the month of April and in particular on Daffodil Day, April 27. The Society will be hosting events throughout B.C. To find out about a local event in your region visit www.fightback.ca.
"We want people who have been affected by cancer to know that they are not alone," added Beattie. "We want them to know that they are supported and that there are support services to help along the way."
The daffodil campaign was piloted in B.C. last year and this year it is being launched nationally. Last year more than 400,000 British Columbians wore the daffodil pin. This year the Society hopes to triple that number in B.C.
Donations for every pin go toward support services including programs for individuals seeking cancer information, emotional a support and camps for youth and families. The Society also provides transportation services and lodge accommodations along with limited, short-term financial assistance for treatment-related transportation and accommodation. Volunteers and staff deliver cancer support programs, cancer prevention information and advocate for healthier communities and fundraise for cancer research.
Daffodil pins can be found at many locations, including: Pharmasave, IGA Marketplace and BC Liquor Store.
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